Had enough of the heat? How about sitting in a snowy room where it is 10 degrees below zero? Now that is what I call relaxing. As stupid as this concept sounds, the "Snow Room" exists, and it was recently showcased in a Hotel Equipment Fair in Turkey. Plus, it will go on sale to all luxury hotels and spas starting this year.
The Snow Room was developed by MNK—a company that has made a name for themselves developing saunas. While the idea does seem strange, it appears that hot/cold therapy is common in northern European countries. So the idea of sitting in what is essentially a meat locker for relaxation (and to watch your penis die) may not be so far fetched after all. [Trendhunter via DVICE]