First Sony starts sipping the poppy tea and now Intel is absolutely sure everyone in the world will be able to tell that a home entertainment component is “aimed at making it easier for home consumers to identify PCs geared for recording TV shows or playing music” thanks to the incredible VIIV sticker.
https://gizmodo.com/sony-launches-bravia-line-dont-ask-what-it-stands-for-118566
What is VIIV? It’s music! It’s video! It’s clothes, it’s belts, it’s fashion! Everything with this sticker will be compatible with some yet-undescribed media framework and will make us all very happy, in the end, once we all climb on board. Ok, Intel. Centrino was a good branding decision. This rots.
For Intel, home is where the VIIV is [News.com]
