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Last week at a conference in Argentina, Intel's regional general manager Esteban Galuzzi (not assistant to regional general manager) called power buttons on PC's hard to find. When questioned some more, he was all:

"With regards to the button, maybe mine was a wrong expression, but it's one of the characteristics that appear in every market research study, that people ... seek the power button sometimes and they can't find it, or they press it at the wrong time, and shut down the computer when they didn't have to. I am just repeating what the research studies say."


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