Last week at a conference in Argentina, Intel’s regional general manager Esteban Galuzzi (not assistant to regional general manager) called power buttons on PC’s hard to find. When questioned some more, he was all:
“With regards to the button, maybe mine was a wrong expression, but it’s one of the characteristics that appear in every market research study, that people … seek the power button sometimes and they can’t find it, or they press it at the wrong time, and shut down the computer when they didn’t have to. I am just repeating what the research studies say.”
What do you think?
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