Wow, from the tenor of their press release you’d think these guys conquered cancer or caught a fly in some chopsticks or something, what with their ‘revolutionary’s and their ‘radical’s and their ‘breakthrough’s; I was all hepped up, but it turns out the Aliph Jawbone is just a telephone headset, and a wired one at that, designed to filter out background noise and provide clear voice pickup even in noisy environments like trading floors. Now if Aliph had a commercial where this long-haired muscle man cleaves through legions of Canaanites with a giant-sized version of the headset, only pausing to look at the camera, covered in gore, as he raises his oversized Jawbone headset to heaven where, panning up, we see God dialing a number (maybe eating a hoagie and he has a Jets jersey on), and then right in the middle of battle Samson gets a call on his Jawbone headset and God can totally hear him above the din of battle, well, that’d be the sort of fucking awesome that’s going to sell a $150 headset, people.
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