If there was ever a reusable water bottle that we'd pay $29 for, this would be it. The Kor One is made out of BPA free plastic, and can be opened with one hand while cycling or running or eating or wiping. Their website is exactly what you'd expect from a company that's selling a $29 water bottle and is filled with earth-friendly/ridiculous phrases like "sustainability" and "The KOR ONE is not a water bottle, it's an invitation." Nevertheless, it's one damn sexy bottle that we'd definitely use whilst running on our newly purchased treadmill. [Kor Water via Mocoloco via Treehugger]
No one needs to buy a water bottle, of course. They are everywhere (unfortunately), and the concept of selling one, especially at nearly thirty bucks, is a little bit nutty. That said, there is a whole segment of society (of which is primarily inhabited by my wife) that loves to buy stuff like this. This product is a statement, not a water bottle. What that statement is depends on your perspective, I suppose.