In case you missed it, here’s how the mainstream media reacted to Aqua Teen Hunger Force’s latest urban advertising campaign. Essentially, they flipped out. Now, we’re all a techie crowd here so when we see LEDs with Mooninites flippin’ us the bird, we don’t go running scared. But compared to Sony’s PSP graffiti campaign, I gotta say that ATHF’s agency, NY-based Interference Inc, had the better idea. Using LiteBrite-style LED boards (similar to LED throwies) isn’t new, but it’s different and nowhere near as annoying as those spray-painted PSP ads were. Granted, the LEDs shut a city down, but I really doubt that was their main intention. Besides, there’s no such thing as bad publicity.
Explore more on these topics
Sign up for our newsletters
Subscribe and interact with our community, get up to date with our customised Newsletters and much more.
