Lingerie-Styled Diet Coke Bottles Designed by Jean Paul Gaultier Are Downright Bizarre

Ah yes, seasonal promotional packaging. This is summer in America, and goddammit, we know how to do it right: Budweiser cans wrapped in the Stars and Stripes. Or so you thought.

These Madonna-inspired, Diet Coke bottles designed by French fashion legend Jean Paul Gaultier will make you completely rethink what an All-American brand can look like. Sort of.

Really, if supercharged coffee and hot dog stuffed-crust pizza hold precedent, there's something un-American about "diet-anything." Verdict: Europe is weird. [Buzzfeed]