Massive Xylophone Constructed In the Woods to Sell Japanese Cellphone

Illustration for article titled Massive Xylophone Constructed In the Woods to Sell Japanese Cellphone

What does it take to market a cellphone in Japan these days? Try an immense xylophone contraption that slowly plays out Jesu, Joy of Man's Desire in the middle of a large, mossy wood.


For the most part, this video is allegedly legit. The commercial's creative director, working with NYC-based Drill Inc., promised the only thing adjusted in the video were "some levels." Knowing what the kids can do with After Effects and Photoshop these days, however, I myself am going to remain dubious.

Oh, and the phone was the Touchwood SH-08C from NTT Docomo. If you're snickering at the name just stop right there. We said you'd be doing that way back in 2009 when this wood-encased phone was first teased to the market.


Does that mean the phone was uber-delayed or the commercial took two years to complete? Unknown at this time, so just sit back and enjoy the show. [CNET]

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Dr.Nemmo and his time-travelling submarine

I've been dabling some bit in audio along these years, and I think they might have compressed the audio a little to make it more uniform. That, and keeping a separate background sounds track to add some coherence to all those takes.

However those are minor editing jobs.

Can you do this by just sampling a xylophone and playing the tune ? Of course, but where's the fun in that ?