Microsoft Almost Bought Nintendo, And More Revelations by Peter Moore

Illustration for article titled Microsoft Almost Bought Nintendo, And More Revelations by Peter Moore

When Peter Moore, ex Microsoft VP in charge of the Xbox division walked onto the stage at E3 (now working for EA), you could literally feel the energy of the room pick up. Journalists and fans alike were more entertained seeing this balding guy presenting some sports game rehashes than they were during big budget Nintendo or Sony keynotes alike. It was like the silver screen presence of an aging John Wayne, the Duke, entering with a confident swagger that just made people smile and feel alright. Anyway, the Guardian recently completed a multi-part interview with the man himself that's a very entertaining and worthwhile read, especially if you're interested in the behind the scenes of companies like Microsoft and hardware like the Sega Dreamcast. But it was one passage in particular that caught our eye as particularly noteworthy in which Moore explains that Microsoft considered buying Nintendo.

Was Ballmer interested in what you'd achieved at Sega or in your attitude as a businessman? He wanted my attitude, he didn't care what I'd achieved at Sega, he wanted to know how I was going to win for Microsoft, how we were going to take on Sony, how would we compete with – or acquire – Nintendo. Those were the conversations in those days. It was a classic build or buy conversation. Xbox had launched but it was an aggressive black box for shooters, and how do we evolve that, how do we build the next Xbox, how do we get after Sony? Interestingly, we were just completely fixated on Sony – Nintendo didn't even come into the conversation.

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Hit the link to read the rest of the excellent interview. [guardian via Kotaku and image]

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"Xbox had launched but it was an aggressive black box for shooters, and how do we evolve that, how do we build the next Xbox, how do we get after Sony? Interestingly, we were just completely fixated on Sony - Nintendo didn't even come into the conversation."

Its just so obvious that they were concentrating on Sony (and who could blame them with the Gamecube doing pretty rubbish), you just have to read the specs for the 2 consoles. Sony & MS went for HD graphics; Nintendo tried to innovate some new gameplay mechanics, only offering minor graphical updates.

It seems interesting to me that the 360 is still just for shooters really. I mean i can think of a couple of half decent other games, mainly just FPS. The only differences are HD graphics, some improved media playing capabilities, and better online play. I mean Halo 3 was pretty much Halo 2 with better graphics and online play! That's the reason it doesn't sell well in Japan!

Its funny how Nintendo went in the opposite direction, yet seems to be winning right now. Maybe in a year or two when HD starts to really take off, MS & Sony will do better?