New York sometimes feels like an archipelago of multiple cities—cities which, unless you have a damn good reason like work or your friend's band, you rarely visit. So for its latest ad campaign, NYC isn't going after out-of-staters. It's going after the lazy ass locals who never visit any neighborhoods but their own.

The campaign is called See Your City, and it kicks off by goading New Yorkers: "Hey, New Yorker, you need to get out more." True! Almost always true. "But we get it, sometimes just going beyond your own block feels like a journey." Then it shows of ten lesser-known neighborhoods, including restaurant recs and architectural gems, detailing why you should pull yourself up off the couch and jump on the train to visit.

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While it's interesting that NYC's tourism board is targeting its own citizens, the real highlight is the art. Done up in a perfect parroting of 1940s-style illustration work for travel agencies and bus companies, each poster is a perfect amalgam of geometric abstraction and bursts of pitch-perfect color. Will it get us out of our local corner bars and bodegas and onto the distant avenues of Van Cortland and St. George? Only time will tell. [NYC.gov; CityLab; AdWeek]

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