New Sony Ericsson Chief Is Ready to Make the Hard Obvious Choices About Smartphones

Illustration for article titled New Sony Ericsson Chief Is Ready to Make the Hard Obvious Choices About Smartphones

Why should you care that Sony Ericsson, which has been in all kinds of restructuring turmoil for months, has had its Chief Executive replaced? Because the new guy, Bert Nordberg, has some practical, but distinctly un-Sony-Ericsson-like views on smartphones:

Sony Ericsson has taken leadership in the music phones and the camera phones with the Cybershot and the Walkman, but there are some weaknesses in the smart phone segment and we need to restore that

To translate: Sony Ericsson has spent the last five years desperately striving to dominate a segment of cellphones—dumbphones—that nobody really cares about that much, and that reasonably-priced smartphones have made obsolete. Congratulations on figuring out this painfully obvious thing, large company! Now hurry up with that Rachael. [WSJ]

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winkervsbecks-old
winkerVsbecks

I don't get why Gizmodo keeps stressing that dumb phones are dead.

There is a cellphone market outside the US.

India and China (huge markets) mostly look for dumb and cheap phones. Europe isn't all crazy for smart phones yet.

BTW what percentage of people in the US have smart phones?

I agree we all need smart phones but the reality is, dumb phones make a very big part of the market still.