No One Wants to Download Your App When They Go to Your Website

Illustration for article titled No One Wants to Download Your App When They Go to Your Website

There's a tedious balance between using apps on your smartphone or just using the browser. Sometimes like in the case of Google Maps or The Weather Channel, apps are better. Other times when you're just dropping quickly into an online dictionary or a silly link, you just want to use the browser. The problem with that though is those stupid websites stupidly bombard you with stupid notifications to download their stupid app!


It's a pain in the ass when you have to come to a full stop because of an alert trying to get you to download their app instead of use their perfectly fine mobile website. Terence Eden feels your pain. He created the hilarious I Don't Want Your Fucking App tumblr to keep track of all the horrors of invasive app advertising. He explains:

Any modal message—full-screen or alert—that interrupts user flow to ask them to download your app suffers from #doorslam #ux antipattern.

I mean it's not unlike stepping into a store and getting bombarded with difficult to close pop up messages and impossible to avoid people pressuring you to sign yourself to the store's rewards card (that you have no intention of ever using). Or like walking into a restaurant and having the waiter stuff food down your mouth (actually that would be great, never mind). Do people really download these useless apps? Here's an example of how Eden tears down these silly notifications:

Illustration for article titled No One Wants to Download Your App When They Go to Your Website

Dear Rotten Tomatoes, “Cancel to continue” - really?

Look, I’m trying to read a moview review quickly. I don’t want to have to piss about installing an app and then trying to find the fucking movie I was looking for in the first place.

I don’t want your fucking app.

Check out more hilarity here. Hopefully the companies who do this will realize that no one wants to download their app. Mobile websites are made for a reason! [I Don't Want Your Fucking App via The Next Web]



I think it must be the phpBB forums that ask every fucking time. Or at least, some open source / free forum software has an equally-open source Android app that can be tailored to each forum. EVERY DAMN ONE OF THEM use it.

Why would I want to download that? What benefit could it have over the web browser? And why would I want to download it when I'm finding the site through a Google search?