…Well, not if you’re watching American television, anyway. To promote Roland Emmerich’s upcoming uber-disaster movie, Sony Pictures will screen two minutes from the movie on multiple channels on October 1st, aiming to reach 90% of the country’s television audience.
According to the Hollywood Reporter, Sony has bought up two minutes of ad time between 10:50pm and 11:00pm on October 1st from ABC, NBC, CBS, 89 cable outlets, local stations and Spanish-language networks throughout the U.S. (No explanation on why Fox aren’t involved, but maybe they’re just being contrary again), hoping to reach a staggering 110 million viewers. The scene shown will end on a cliffhanger, with interested viewers able to watch the conclusion online at fanfast.com, or on Comcast On Demand.
2012 opens on November 13th.
‘2012’ gets novel promo treatment [Hollywood Reporter]
