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Open Apps On a Virtual iPhone, Thanks To Augmented Reality

While it doesn't have photos of scantily-clad teens or help you find the nearest bar, this Orange 3D app has wowed me hard. When pointed at an Orange logo, the app launches a hovering, virtual iPhone which you can control.

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You can even open apps from inside the virtual iPhone, which is shown just suspended mid-air, over the mobile carrier's logo.

It's in aid of publicizing the launch of the iPhone in Israel, on the Orange network, and is just another example of augmented reality impressing the pants off me. [Ogmento via Recombu]

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DISCUSSION

Yo Dawg I heard you like iPhones, so I put an iPhone in your iPhone so you can launch an app while you launch an app.