The Fold 1, according to Escobar, was also built with security in mind. As in, it features “special security” that makes it hard to scan via Bluetooth or for the government to access. The phone cover will also feature a “thin layer of metal” that blocks RFID and “other communications.”

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O-kay. A peep at the Fold 1's website is illuminating on other levels. For instance, one of the marketing photos is just the phone with a Pablo Escobar wallpaper—very on-brand. There’s also a video where buxom, scantily clad women in outrageous heels walk around with the phone. Also on brand. There’s another video that beings with the narrator stating “Apple Boy Steve once looked into space. He saw Pablo Escobar with a phone beyond anybody’s imagination,”—super on brand.

But perhaps the most on-brand thing is the Fold 1 is clearly a rebranded Royole FlexPai, right down to the marketing graphics and specs.