Remember Apple’s peculiar ban on screen protecting film products in its stores? A recently discovered patent for retardation films which would reduce distortion when you’re viewing displays in sunlight or through polarized sunglasses might be the reason.
https://gizmodo.com/apple-banning-protective-screen-film-from-stores-5495701
In theory such a film’s effectiveness might be hindered by screen protecting products and might explain Apple’s motivation for banning them from its online and retail outlets. [Free Patents Online]