Pepsi Issues "Apology" For Offensive iPhone Dating App

Pepsi's "Amp Up Before You Score" iPhone app is intended to help men score with women (and brag about it with their friends on Facebook or Twitter). Not surprisingly, this has created something of a PR issue.

Of course, Pepsi was quick to respond to the criticism with a truly "heartfelt" apology on twitter:

Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback.


In other words "yeah, yeah...whatever." Sexist or not, the app is absurd. Here is a dating tip that is guaranteed to work with all 24 types of women featured on the app: don't continuously check your iPhone when out on a date. [Twitter via Current]


Platypus Man

Any apology that was sent via Twitter and includes two instances of the number 2 as "to" doesn't really fly in my book.

That said, I thought it was humorous. But yeah, checking your iPhone several times during a date won't help your case, regardless of what information you've suddenly just learned.