Pepsi's Dream Machine Kiosk Awards Points for Recycled Bottles

Illustration for article titled Pepsis Dream Machine Kiosk Awards Points for Recycled Bottles

Pepsi and Waste Management are teaming up to make every kid's on-the-go recycling dream come true with Dream Machine, a giant, computerized recycling bin that doles out points for returned bottles. Because who needs deposits when you can have dreams.

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The internet-connected kiosks will be installed at places like stadiums, parks, and and gas stations and will award recyclers redeemable points for every bottle returned. Presumably, the companies have done some sort of research that projects the increase in recycling offsetting the environmental cost of putting hulking robo-recyclers all over the place. It's not clear exactly what the recycling points will be redeemable for, but "more Pepsi" is probably a pretty safe guess.

Pepsi hopes to increase their bottle return rate from the current 34% to 50% by 2018. Personally, I'm hoping to decrease my Pepsi consumption to 0% by 2012. [Smart Planet]

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DISCUSSION

frankurd
Arggh! there goes a...snake a snake!

They should just charge you 5 bucks for a bottle of soda and give you 4 of them back when you return them. There's an incentive for you.