Occasionally I cover my ears and sing "Lalalala, I'm not listening to your concept description." Today I'm covering them and begging "No! Don't punch holes into my poor earlobes and make me use this hearing aid when I'm old! Please!"

I understand that it's a gradual process to stretch out one's earlobes and wear jewelry that looks like the PLUG hearing aid concept—heck, it's even trendy to some—but that doesn't mean that I could imagine a lot of people actually using this hearing aid if it ever turns into a real product. [Design Affairs]