The iPhone 12 and 12 mini have been on sale for months now, but today’s the day you can buy one in purple. I’ve had the purple iPhone 12 for a little while, and I must say: It’s adorable. However, it’s not the exact shade of purple I thought it was—for some reason, in person, it’s more of a candy-coated Easter vibe than I expected. That’s not a bad thing unless you hate pastels. Gizmodo reporter Catie Keck would have preferred Apple launch a matte black shade, or perhaps a muted grey just to spice things up, so clearly purple is not for everyone.
I’ve already reviewed the $799 iPhone 12 (great!) and $699 iPhone 12 Mini (perfect size, terrible battery life, would skip), so since the only thing new here is the hue, I photographed the newly available purple phone next to other purple things so you can really get the full Purple Experience.
But first, some glamour shots.