While it looks exactly like the phone of the moment, it doesn't appear to carry any identifying remarks, Prada logos, etc. Rumblings point to LG developing two different, near identical looking touchscreen phones: the Prada that we all know and love and a phone optimized for Windows Mobile 6. We'll have our man on the scene scrounge for more info on this little development.
Its different. Notice the Prada had two long narrow silver buttons and a scroll wheel. This has a d-pad and two round black buttons (kind of hard to make out, look at the 2nd picture). Also, that screen looks more like standard 320x240 than that wacky 440x320 or whatever that the Prada is supposed to use.