Illustration for article titled Sir Howard Stringer Named Supreme Leader of All Things Sony

Howard Stringer, up until now Sony's CEO and most public face, has been named President as well. An interesting move, as he's always been surpisingly frank about Sony's unwieldy size and structure.


Sir Howard—who Wilson presciently anointed as one of the next Gadget Gods last month—has lived near the top of the company for almost five years now, but has had limited success in his efforts to simplify the anatomy of the company. His replacement of Ryoji Chubachi as President comes soon after Sony's comically abysmal fourth quarter earnings announcement, and has been interpreted as a sign that Sony is really, seriously trying to change.

The NYT reports that Sony is planning to "reorganize its electronics and games divisions to better integrate the company's sprawling business" and has appointed the former CEO of their games unit to head up the effort. Obviously this would mean some serious internal reshuffling for Sony, but as far as consumers are concerned, it could also lead to some drastic changes in Sony's convoluted product lines. [NYT]


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