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I missed the announcement of this snowboarding ribcap from the UK-based materials design company d3o when it came out in October. It's made with "intelligent molecules" that harden on impact. Sounds a bit iffy—don't you want the thing to harden just slightly before impact? But apparently it works, because they've used the product in many test-falls and everyone is amazed at how well it protects the noggin (that, or the concussion is making them all really st00pid). The company also makes shoes and sports gear, but it seems to be available only in Europe for around $70. Anyone tried these d3o molecules out and still remember the crash enough to report back on whether I should import one of these?

Ribcap [Product Page (via LiveScience)]