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So What's Up With the iPhone Love on 30 Rock?

Illustration for article titled So Whats Up With the iPhone Love on 30 Rock?

No one is better at the in-show product placement—an increasingly necessary evil in the business—than 30 Rock. But while most of them are obvious—McFlurries, anyone?—Liz and Jack's iPhones have us confused.

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The Office/30 Rock hour is already an iFest—you can expect at least one App Store commercial to hit during each show almost without fail. Apple's obviously hitting a demographic sweetspot here, which lends a certain feel of suspicion to the serious iPhone placement in the last few episodes. Jack and Liz both are constantly showing photos to people on their iPhones, and even the Generalissimo gets to use one.

The kicker is that without fail, the tongue-in-cheek (but still for real money) product placements from the likes of Snapple, McDonalds or SoyJoy always get some kind of official mention in the credits, as you can see. But there's nary a mention of Apple. Some have spotted Apple shout-outs in episodes downloaded on iTunes, but there aren't any on the regular broadcast or on Hulu. This could be completely unrelated to the placement, since it's found on Apple's turf already.

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Illustration for article titled So Whats Up With the iPhone Love on 30 Rock?
Illustration for article titled So Whats Up With the iPhone Love on 30 Rock?
Illustration for article titled So Whats Up With the iPhone Love on 30 Rock?
Illustration for article titled So Whats Up With the iPhone Love on 30 Rock?
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Illustration for article titled So Whats Up With the iPhone Love on 30 Rock?

So what do you guys think? An elaborate, somewhat covert and guerrilla marketing tactic? A sign that some of the smartest people on TV right now have similarly smart taste in phones? You tell us, and be on the lookout for an iPlacement tonight. [Shouts to our friends at Defamer for being on the same page]

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DISCUSSION

Just about every new show nowadays the characters all use iPhones. Burn Notice this season Mike started using an iPhone (though in the past he constantly switched phones so he could throw them away easily). Everyone uses them in Chuck. 30 Rock, and others I actually am blanking on right now.

It's just an easy, recognizable phone with a huge screen that easily translates on television.