Sony's Bravia Business Split Into Three In Attempt to Save TV Brand

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After eight-straight years of losses, Sony's splitting its Bravia TV business into three and cutting back. The surviving TV arms will be Sony-made LCDs, outsourced displays and next-gen TVs.

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Sony's also currently in negotiations with Samsung to pull out of their joint venture S-LCD. It's not been a good couple of years for Sony. Profits are down, hack-attacks have rocked consumer confidence, recalls have hit their bottom line and the competition is, as always, fierce. A restructuring of their TV business is better than a total shutdown, which was rumoured to be on the cards. Sony's TVs are still some of the best in the business, but high prices and some incredible sets from the likes of Samsung and Panasonic have really brought the heat. Let's hope Sony can turn around their iconic Bravia brand back to the glory days. [Reuters via TechRadar via Gizmodo UK]


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DISCUSSION

By
RainyDayInterns

Most Sony Trinitron owners have been "trained" to expect their set to last at least a decade...if not longer.

The Sony Bravia brand really took a hit when stuff like the display issue of their units (mostly ones made after 2008) started to pop up after just a few years of use.

Fixing them is not practical as a new unit will typically cost way less. Don't even get us started on companies like World Wide Tech Services who typically are the ones contracted by SONY to handle their onsite customer service calls.

It will be a few more years before LCD makers get it all down. Until then, large screen LCD TVs should almost be considered a consumable item...likely to need to be replaced after three years.

For now...why pay a premium for the SONY brand if the quality isn't there?