Spring Design Partners Their Alex E-Reader With Borders eBook Store

Illustration for article titled Spring Design Partners Their Alex E-Reader With Borders eBook Store

In case you having sleepless nights fretting about content partners for Spring Design's Alex e-reader, they've linked up with Borders, and will feature the Kobo eBook store on their dual-screened device. That's something Barnes and Noble likely won't be accused of copying.


Spring Design and Borders Announce eBook Agreement
Borders to be eBook Seller for Alex eReader

FREMONT, Calif - January 7, 2010 - Spring Design and Borders Group, Inc. (NYSE: BGP) today announced an agreement in principle to feature the upcoming Borders eBook store powered by Kobo on the new dual display Alex™ eReader later this year. The agreement in principle follows a recent announcement that Borders will launch a new eBook store on Borders.com as well as Borders-branded mobile eBook applications, powered by Kobo. The new Borders-branded eBook store will offer more than two million titles.

"The combination of Borders' leadership in the book industry and Spring Design's innovation and experience in consumer electronics will create a world class service for eBook readers," said Dr. Priscilla Lu, chief executive officer of Spring Design. "This partnership delivers one of the critical foundations of our business growth going forward," Lu added.

"Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers-including our more than 35 million Borders Rewards loyalty program members-high quality content on the device of their choosing," said Borders Group Chief Executive Officer Ron Marshall. "We look forward to bringing a world class eBook experience to Alex users."

The Alex eReader will initially be available February 22, 2010 for $359 in the online store at www.springdesign.com.


Arggh! there goes a...snake a snake!

I welcome the competition but I don't like all the proprietary formats that come along with it. I think there should be a standard format for all ereaders.