Rapper Saweetie will perform in a Roblox “metaverse Super Bowl”
The “metaverse” might sound more and more like a $20 billion fever dream Meta CEO Mark Zuckerberg would rather forget, but don’t tell the NLF. This year, the league will take part in what it’s calling a first of its kind virtual Super Bowl concert. From the photos we’ve seen, yes, it looks like there will be legs.
The metaverse concert will launch over Super Bowl weekend on Roblox, a youth-focus online game some commentators have described as its own metaverse of sorts. U.S. rapper Saweetie will perform to users in Roblox’s Rhythm City, a “music-themed social roleplay experience” launched by Warner Music earlier this year. The free event, organized by Roblox, Warner, and the NFL, will start on February 10 and then run every hour for 31 hours until the start of the real world Super Bowl.
