Nielsen

Roku and DoorDash Have Teamed Up for Interactive Food Delivery Ads

Roku and DoorDash's new partnership is bringing interactive ads to streaming that offer delivery deals with the click of a remote control button.

TV Shows Are Rated by ‘Bingeability’ Now

A new Nielsen system can tally how bingeable a season of Game of Thrones is (“Very”), label its mood (“Dark”), and classify on-screen talent (“Dragons”).

Roku Makes a Big Investment in Better Ad Targeting

On Monday, Roku announced a new “strategic alliance” with the market research giant Nielsen, that sees the connected TV giant swallow Nielsen’s Advanced Video Advertising business—and take on two major pieces of ad-targeting tech in the process. The first is Nielsen’s so-called automatic content recognition (ACR) tech, which is engineered to track the movies, shows,…

Nielsen Report Finds Sci-Fi, Horror, and Streaming Services Leading the Slow Push For Diversity

Despite all of the small steps that institutions within Hollywood have taken to address the industry’s well-documented issues with diversity, representation, and inclusion, it’s no secret that only so much has substantially changed in the grand scheme of things—even if they are technically better than they used to be. Because qualitative systemic change is often…

Nielsen Is Going to Read What You Say About TV on Facebook

The ratings company Nielsen has been keeping tabs on what you say about TV while using Twitter for a while. Now, though, it plans to mine what you have to say on Facebook, too. Keeping track of Twitter was easy, of course, because most accounts are entirely public. Facebook is a lot more tricky though,…

Nielsen Is Tracking What We Like to Watch on Netflix

Global information company Nielsen is months into a program that allows it to track the performance of shows on streaming services like Netflix, Amazon Prime and Hulu, the Wall Street Journal reports. This sort of data could offer major studios the ammo they desperately want in order to negotiate higher licensing fees. Studios like Twentieth…

Google Wants to Change TV Advertising Forever

Google Fiber is about to change the way TV ads look for subscribers in Kansas City. And it has the potential to upend the entire TV industry in the very near future. In the next few weeks Google will roll out a small but revolutionary TV ad-tracking program, tipped early today at Adweek. The program…

WSJ: Nielsen Will Start Tracking How Much People Watch Netflix

According to the Wall Street Journal, Nielsen will begin tracking how much TV people are watching through Netflix and Amazon next month. The goal is to give networks a sense for how much streaming services cut into regular TV watching. Spoiler: People who use Netflix and Amazon watch less regular TV. According to a Nielsen…

Last week, we learned that digital music sales dropped for the first time since iTunes in 2013. Thanks to Billboard and Nielsen’s fresh year-end music report, we now know that there was significant 32 percent uptick in music streams in 2013. This doesn’t prove that Spotify and the like are killing music sales, but it…

After months of trials, Nielsen is about to roll out its technology to include online viewing figures in its records, and it’ll lean on social networks to match viewing habits to social demographic.

Nielsen will launch its Twitter TV Ratings Service on September 30. It will be the first time the company has formally used Twitter data to augment its long-standing media metrics system.

Sex, Twitter, and Math—And Not Ratings—Are Making TV Smarter

Ratings don’t matter anymore. Nielsen ratings, anyway. That’s the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs. Nielsen ratings have been gospel in…

Nielsen TV Ratings Will Finally Include Streaming Figures

Nielsen, the company that tells us how successful TV shows are, is joining the modern age: from September, it will include data from streaming services like Netflix and Amazon Instant Video in its statistics. The Hollywood Reporter claims that viewing habits on set-top boxes, consoles and tablets will be monitored, and rolled into the results…

Watch These Puppets Explain Everything Worth Knowing About TV Ratings

You’ve heard of Nielsen ratings. You’re pretty sure it involves a box. Heck, you even know what a “time-shift” is. But you have never, ever had the veil of ratings secrecy pulled back so completely. Or with so many puppets! https://gizmodo.com/we-are-a-nation-of-time-shifters-5615946 This quick explainer from JESS3 for ESPN is maybe the most thorough rundown of…

Americans Spend 53 Billion Minutes A Month on Facebook, Wait, What?

Americans spend more time on Facebook than any other US website. And cumulatively, it’s not a small amount of time, it’s a lot of time. Nielsen estimates that Americans spent 53 billion minutes on Facebook during the month of May. These 53 billion minutes are equal to 100,000 years or 36.8 million days. Before your…

Android Users Don’t Really Use That Many Apps

It’s not that Android users don’t use their apps, they do: Nielsen says Android users spend about an hour a day on their phone with two-thirds of that time being spent apps. It’s that they’re all spending their time in the same apps (probably because most apps just suck). According to Nielsen’s numbers, the top…

Why More People Watch Mobile Video at Home Than on The Bus

Smartphones and tablets are supposed to be mobile devices, but the freedom to watch movies on the go is apparently lost on many people. A survey from Nielsen suggests people are more likely to watch streaming videos at home than in any other location. Over 74% watch video at home, while a measly 31% fire…

For the First Time in 20 Years, There Are Fewer Homes with TVs Than the Year Before

Nielsen says that TV ownership in homes has dropped for the first time in 20 years. This year, 96.7 percent of American households have a television set versus 98.9 percent last year. Two possible reasons (and both very believable!): one is that low-income homes may have struggled with the switch to digital sets and the…

Deep Inside the Flawed Nielsen Ratings System

It happens to all of us: your new favorite show is doomed from the start, all because of bad Nielsen ratings. But why do we listen to these Nielsen people, anyway? Splitsider explains who they are, and why they’re wrong. Nielsen, it turns out, is a billion-dollar business built to measure the how many people…

Survey Says: We All Hate 3DTV!

After polling the U.S. a few months ago, Nielsen conducted a worldwide poll to gauge interest in 3DTV displays. SPOILER ALERT: less than 10 percent of those asked said they’ll buy a 3D television in the next year. https://gizmodo.com/study-consumers-less-interested-in-3d-tv-after-experie-5635518 Another 15 percent polled said they might buy a 3DTV, but that’s not so promising when…