You’ve heard of Nielsen ratings. You’re pretty sure it involves a box. Heck, you even know what a “time-shift” is. But you have never, ever had the veil of ratings secrecy pulled back so completely. Or with so many puppets!
https://gizmodo.com/we-are-a-nation-of-time-shifters-5615946
This quick explainer from JESS3 for ESPN is maybe the most thorough rundown of how ratings are determined I’ve seen, but more importantly: it’s the cutest. It’s Sesame Street meets SportsCenter meets a media nerd master class, which means it’s just a few hot buttered biscuit away from being my dream weekend. [TWBE]
