You've heard of Nielsen ratings. You're pretty sure it involves a box. Heck, you even know what a "time-shift" is. But you have never, ever had the veil of ratings secrecy pulled back so completely. Or with so many puppets!


This quick explainer from JESS3 for ESPN is maybe the most thorough rundown of how ratings are determined I've seen, but more importantly: it's the cutest. It's Sesame Street meets SportsCenter meets a media nerd master class, which means it's just a few hot buttered biscuit away from being my dream weekend. [TWBE]

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