Target Pulls a Best Buy, Offers a $99 Video Game Setup Service

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Do you hate plugging things into the wall? How about typing your name into some fields? Hoo boy, have I got a deal for you! Target is willing to do these arduous tasks for you for a mere $99.

Yes, ninety nine fucking dollars. To hook up an Xbox or a PS3 that cost you a bit more than twice that. It's though a third party called Zip Installation, who somehow stays in business despite offering such idiotic and overpriced services. Seriously, who is paying for these things? And do they realize that they're being ripped off once the tech is in their house and they watch them spend 5 minutes doing the most basic of tasks before asking for a check? [Kotaku]