Sony's newest flagship the Xperia Z3 carries on the handset's most notable and widely praised feature. It's completely waterproof. So the unboxing experts at Carphone Warehouse decided to get their first look at the new Z3 in its natural habitat—completely submerged underwater.

Aside from its odd locale and a much needed breathing apparatus, there's nothing else out of the ordinary in the unboxing video aside from maybe some soggy cardboard. The traditional unboxing video can be pretty bland if not a little creepy, which is what makes this one so much better. [YouTube via Digg]