Frustrated that Apple wants to charge him $255 to replace the dead battery in his 18-month old iPod, one guy has decided to strike back with a guerrilla marketing campaign of his own — he’s been stencilling the words “iPods Unreplaceable Battery Lasts Only 18 Months” on Apple ads all over his town. Check out this video chronicling his efforts.
Watch [Via BoingBoing]
UPDATE: Judging from the vast amount of email we’ve received, the even dirtier secret is that Apple does offer a battery replacement service that costs just $99, and that there are some third-parties that will do it for less.
