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The People Who Make Your Videos Go Viral

Illustration for article titled The People Who Make Your Videos Go Viral

Aside from Justin Bieber videos, YouTube’s greatest contribution to the internet has been in the ‘humans being dumb’ genre — everyone loves watching, say, people failing to pour ice water on their heads. But viral videos don’t just go viral on their own; in many cases, there’s a viral puppetmaster pulling the strings.

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NPR has a fascinating look into the work of a company which makes a quick buck off viral videos. In a nutshell, the business model is to pay a legion of Generation Yers to scour YouTube for upcoming gems, enter into a licensing agreement with the owner, then flip the clip to MTV for a few thousand dollars.

One of the main attractions of viral videos is the unplanned nature. Charlie’s finger-bite wouldn’t be so adorable if it was an ad for a nanny service, after all. It’s a little disappointing (if not entirely surprising) to know that even this last bastion of online innocence is carefully curated and optimized for maximum shareability. [NPR]

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DISCUSSION

Viral videos are just naturally viral and found, you can’t force humans to like things that aren’t interesting. Screw those “marketing gurus”...