Sony President Ken Kutaragi seems adamant on hammering us that the Playstation 3 will be expensive. First he says that he wants consumers to work super-hard to get one, and now he says "the PS3 can't be offered at a price that's targeted towards households." Which makes us wonder just who the price is targeted at, exactly. Corporations? Kingdoms? Island nations? Sultanates?

Kutaragi does say that the PS3 will last about 10 years because they're packing it with features that'll make it compatible with HDTV and Blu-Ray DVDs, which will prevent consumers from buying another version of the console in the future. That's all fine and dandy, but we're thinking it might be a ploy to up the price exponentially. 'Cause you KNOW die-hard gamers are going to go out and buy this thing anyway, regardless of how pricey it is. Which makes us wonder why Kutaragi seems to be so gung-ho about telling us we can't afford it — we're thinking it's some kind of weird reverse psychology, so that we're tricked into thinking we can afford it when we can't. Or something. We're confused.

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Sony president says Playstation 3 will be expensive [The Inquirer via First Adopter]