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No, this isn't a new fertility treatment. It's a watch that you wear sideways on your wrist (OVA=Optimal Viewing Angle). That way you can see the time just by looking down at your hand at your side or in front of you instead of twisting your entire arm. Important breakthrough in timekeeping technology? Heck, no. interesting design tweak? Sure.

The Timex Ironman OVA (Optimal Viewing Angle) [WatchReport]