Perhaps competition is starting to bite. Uber has just announced that it’s to cut fare prices in 48 cities across the United States.
The ridesharing service claims to be providing the cuts while still maintaining driver wages, meaning that the reductions will cut right into its margins. But for most residents of those 48 cities—including Miami, Dallas and San Diego—that part probably seems inconsequential. Cheaper rides!
In fact, Uber did a similar thing last January—though only in 24 cities and without the guarantee of driver income. This year, it’s focusing on smaller cities it has more recently expanded to—which means that the likes of New York and Chicago are out of luck. The full list is below. [Uber]
Albuquerque
Atlanta
Austin
Baltimore
Baton Rouge
Charlotte
Cincinnati
Cleveland
Columbus
Connecticut
Corpus Christi
Dallas
Denver
Detroit
Fayetteville, NC
Fresno
Grand Rapids
Hampton Roads
Indianapolis
Inland Empire
Jacksonville
Kansas City
Lansing
Lexington
Lincoln
Louisville
Madison
Miami
Milwaukee
Minneapolis
Modesto
Oklahoma City
Orlando
Palm Springs
Portland, ME
Providence
Raleigh-Durham
Richmond
Sacramento
Salt Lake City
San Antonio
San Diego
Santa Barbara
Spokane
Toledo
Tucson
Tulsa
Wilmington, NC