I asked Virgin Media, the UK ISP whose 100MB broadband's advertised in cheese in London, if I could lick their billboard. They said yes. I'm gonna refrain as I've got a cold, but that 110kg of cheese is awfully tempting.
The 5 x 4m billboard was created by English food artist Prudence Staite, who used 10 types of local cheese (including double gloucester, mmmm), taking her and 13 others eight days to make. I need to go and buy a wheel of brie or something to take my mind off that billboard—Speedy Gonzales has some competition with that cheese there.