When it comes to film marketing, we’re used to seeing the same footage and images recycled in posters, trailers, commercials and more. But Fox is doing something different with Deadpool and really playing with people. In fact their latest billboard is one of the best ever.
Comedian Patton Oswalt saw the above billboard in the streets of Los Angeles, tweeted it and it’s since gone viral. For good reason. It’s simple, but genius.
This idiotic/brilliant billboard is why I'm all in on the DEADPOOL movie. I'm an easy lay. pic.twitter.com/jSRorPvaCp
— Patton Oswalt (@pattonoswalt) January 13, 2016
“Dead. Poo. L.” In case you didn’t get it.
And as great this emoji billboard is, it’s just the latest in the hilarious campaign. Did you see this other billboard/banner?
This Valentine’s Day, fall in love with #Deadpool. pic.twitter.com/ScQWrpXXmx
— Deadpool Movie (@deadpoolmovie) January 11, 2016
Looks like a romantic comedy, not the violent superhero movie it is. In fact, the film was just given its official rating: an R for “strong violence and language throughout, sexual content and graphic nudity.”
It opens February 12.
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