There's no forgetting where you are when you visit this climbing wall—because the place name is spelt out in giant letter along its 40-meter length.

Freshly installed at Barry Island in Wales, the climbing wall is built up of over 5,000 holds, most of which are seaside-themed and all of which are cut from recycled plastic. In bright, child-friendly colors, obviously. (Not furniture, though that's just as fun.)

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The shapes form letters which in turn form words to read 'YNYS BARRY – BARRY ISLAND,' to tell everyone where they are. In fact, the text can be read from planes landing at nearby Cardiff Airport.

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The holds make it possible to climb each letter, and there's also a route which allows you to traverse the wall from one end to other. If you don't get distracted by novelty shapes along the way. [Creative Review via Design Boom]

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