Twitter introduced a new, updated bird logo today and it’s ever so slightly different from its previous bird logo. The color is a shade darker, the beak is a bit higher and it looks more like a soaring dolphin than a buoyed whale.
According to Twitter:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends.
Whoa! Ornithology. Geometry. Overlapping circles. This sounds serious. But it’s all pretty much frou-frou bullshit, in one week’s time no one is going to know the difference. Heck, most people won’t even realize it today. The bird looks better in a way that’s invisible unless you were a fervent feather-counter and close bird-watcher of the previous logo. Less fat and more dove-ish. Twitter is trying to un-invisible the bird though and make it the “universally recognized symbol of Twitter”—there won’t be text, the lower case ‘t’ or bubble texts for Twitter the company anymore.
If you never paid close attention to the bird before, here’s what it looked like. RIP fat Twitter. [Twitter]
