Versatile Folding Seating: Bizarre Chair, or Magic Trick?

In this video it looks more like a magic trick than a piece of furniture, but take a look at this versatile accordion-like seating that gives new meaning to the phrase "folding chair." We can't understand if anyone is saying, "Jeez, this is comfortable," or if they're comparing it to a bed of nails. We did hear the word "wow" being bandied about. No availability or pricing information was forthcoming yet.


Amazing Folding Chair [Spluch]


I can see being able to sit on this like those girls did, but when its stretched out to sofa length, the density of the (what I assume is) paper is so much less that it couldn't possibly support their weight... but then again, I'm not smart...