Vodka Bottle's Programmable LED Ticker Is Worth a Shot

Let's say a vodka bottle's fancy label doesn't quite broadcast how awesome you are for drinking it. What then? Why, slap a programmable blue LED ticker on there like Medea did. They also, lord help us, made an instructional video:

You can program up to six messages of up to 255 characters, most of which had better include the word "bro." [Luxist via CrunchGear]