Let's say a vodka bottle's fancy label doesn't quite broadcast how awesome you are for drinking it. What then? Why, slap a programmable blue LED ticker on there like Medea did. They also, lord help us, made an instructional video:
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Step 1: Open bottle
Step 2: Pour vodka into the glass
Step 3: Drink
Step 4: After a couple glasses, turn on ticker, "Wanna have sex?"