Want to Break Online Video Records? Hire Snoop Dogg to Blow Shit Up

Illustration for article titled Want to Break Online Video Records? Hire Snoop Dogg to Blow Shit Up

To promote online game Mafia Wars Las Vegas, game developer Zynga hired Snoop Dogg to blow up a 4-ton armored truck in the Nevada desert, while it was live-streamed to Ustream. It pulled in more viewers than TV broadcasts attract.


Obviously it varies depending on the channel and TV show, but as TechCrunch points out, The Office and 30 Rock pull in around 2 million viewers per episode, placing Snoop's live-stream last Thursday with over 2 million live-views right next to them on the ladder. Fo' shizzle.

Snoop's little explosive act has turned into the most-viewed original content for Ustream for 2010—though it's really not surprising, with the lure of Snoop blowing shit up out in the desert being too strong for even this one woman to ignore. [TechCrunch]


Share This Story

Get our newsletter


What's really crazy is that the expansion of available channels (vs. the three networks that you had to choose from back in the day) has caused ratings dilution big time. One might also say that the quality of what's available has also gone down.

Anyway, shows like The A-Team brought in 40+M viewers on a regular basis. American Idol wishes they still got that number for a finale. Shows with only 2M viewers would have been cancelled immediately for low ratings.