We Gave People an iPad 2, Told Them It Was the New iPad, and They Loved It

Apple's advertising onslaught is already battering down doors and TVs around the nation—you're gonna upgrade to a new iPad whether you like it or not. But based on our little test, most people can't tell the difference anyway.

We figured that if we—enormous nerds who fixate on pixel density—were underwhelmed by the screen, then what about non-gadget geeks? We rounded some coworkers and handed them a "new iPad." The "new iPad" was an iPad 2. They loved the new iPad.

Apple doesn't even need to try anymore.