What Happens When You Push the Button?

Serious drama, that's what. In the best stunt I've ever seen for, well, just about anything, a Belgian TV channel staged this awesome prank, which literally left bystanders agape in astonishment. Push to add drama indeed.

I wish all PR stunts were this good, although I think I would have run for the hills when they started shooting. It'd get me hitting a lot more buttons about the place though, that's for sure. [YouTube via PRExamples]


Update: Turner made the original upload only available to Europe, but we've added a new link above. Let us know if it cuts out again!

Our newest offspring Gizmodo UK is gobbling up the news in a different timezone, so check them out if you need another Giz fix.

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