Illustration for article titled What Search Engines Really Think of Each Other

The search engine wars are many things: one-sided, enduring, non-violent. But like all good immutable conflicts, they can also be catty.

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Using the magic of autocomplete, we took a look at what the four major search engines (or, more accurately, their users/algorithms) really think of each other, based on autocompleted search results in a Chrome incognito window. Advanced warning that it's a more civil war than you might have expected. And that, more than anything, the internet is filled with some very confused people.

Google

Illustration for article titled What Search Engines Really Think of Each Other
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Illustration for article titled What Search Engines Really Think of Each Other
Illustration for article titled What Search Engines Really Think of Each Other

Bing

Illustration for article titled What Search Engines Really Think of Each Other
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Illustration for article titled What Search Engines Really Think of Each Other
Illustration for article titled What Search Engines Really Think of Each Other
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Yahoo

Illustration for article titled What Search Engines Really Think of Each Other
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Illustration for article titled What Search Engines Really Think of Each Other
Illustration for article titled What Search Engines Really Think of Each Other
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Note: Yahoo has no idea what DuckDuckGo is.

DuckDuckGo

DuckDuckGo rises above the fray (in that it has no autocomplete).

Top image inspired by Shutterstock/sharpshutter

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