Why Is iPad Head Girl Stalking Around New York City?

If I saw this girl walking by on the street, I'd be perplexed, too. I like it. But turns out it's all part of a viral marketing campaign by Hearst Corporation to get you to buy... Cosmo for Guys? Ugh!

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The whole idea is, if you're a guy brave enough to touch her iPad head, you'll be able to get inside it. To read articles on how to tell if she cheats. Right. Is anyone else uncomfortable about that? The helmet is made out of four iPads that plays video of each side of her head. As for the lady inside, she gets a live feed of her surroundings streamed to her glasses inside the headgear.

While this is pretty inventive and all—thanks, Thinkmodo—, I still don't see why you'd ever even want this app. [The Next Web via 9 to 5 Mac]

DISCUSSION

nothingtoseeheresoz
Nothing to See Here!

I'd like it a bit more if it was for an art exhibition.

I am a little confused over how it works. Is it just a video and she has to walk at the same pace? Or are there like 8 iPads streaming video to each other?