Why Yes, That Creepy Icon Is Your Free Copy of Windows 10

Illustration for article titled Why Yes, That Creepy Icon iIs/i Your Free Copy of Windows 10

All around the world, Windows users are discovering a new icon in their notification trays—an offer to reserve a free copy of Windows 10. Sounds too good to be true, yes? Except Windows 10 actually is a free upgrade, and this really does appear to be the way you’ll get it.

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Click on that icon, and up pops a description of how the upgrade process will work. (Were you hoping you’d get to download Windows 10 today? Sorry, this is just the reservation process.) Give Microsoft your email address—or not—and then Windows 10 will automatically download to your computer once Microsoft pulls the trigger.

When will that be? July is a pretty good bet. If you want Windows 10 on a disc, you can probably expect that to arrive at the end of August.

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Update: Windows 10 is coming July 29th.

Illustration for article titled Why Yes, That Creepy Icon iIs/i Your Free Copy of Windows 10
Illustration for article titled Why Yes, That Creepy Icon iIs/i Your Free Copy of Windows 10

Contact the author at sean.hollister@gizmodo.com.

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DISCUSSION

seanhollister
Sean Hollister

Yeah, this *would* be a pretty awesome way to conduct a phishing scam, but it’s pretty clearly tied to an official Windows Update explicitly designed to do this specific thing, and it doesn’t actually require you to hand over your email. Just don’t give it your email if you’re worried.