This image was lost some time after publication, but you can still view it here.

It's E3 week and with E3 week comes the big announcements, the first of which was just revealed. Microsoft has officially announced the much-talked-about HD-DVD add-on for its Xbox 360 game console. Connecting to the 360 via USB, the HD-DVD add-on will usher in an extension to what Microsoft calls "the era of high definition." As of yet, hard details are still on the sketchy side, such as price, release date, what on earth makes Microsoft think that a console add-on will be successful, etc. Make no mistake, however, Microsoft really does give Blu-ray a solid beating in its press release. Why not take a look for yourself?

Press Release [Microsoft via Kotaku]