Aaron Greenberg, group product manager for Xbox 360, told Reuters that Microsoft isn't exploring any kind of Blu-ray add-on for the Xbox 360.
Microsoft, which has stopped making an HD DVD add-on for the Xbox 360, would continue to invest in its Xbox Live online service that already lets users rent hundreds of movies, including ones in high-definition.
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And even though I don't believe the studios will go whole-hog into HD downloads very soon, our studies show that if anyone can pull together a decent library of so-called HD content, it's Team Xbox. [Reuters]